Ads.txt file is an IAB Tech Lab initiative to minimize the Ad fraud in Digital Advertising. It is a file that website owner has to […]
Difference between DV360 and CM360
Difference between DV360 and CM360 Understanding the difference between the different Google Marketing Platforms has become more confusing with Google’s frequent rebranding. It all was […]
Introduction to Programmatic Advertising
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. Well think about this, a few years ago, if Apple wanted to show ads […]
Programmatic Interview Questions
This article mentions frequenty asked questions in programmatic advertising interviews