I have listed the most commonly asked questions in a Digital Marketing interview. These questions have been compiled from different sources including candidates appearing for interviews as well questions I and my colleagues ask during interviews for different roles like:
- Digital Marketing Executive/Specialist/Lead/Manager
- Social Media Marketing Executive/Specialist/Lead/Manager
- Performance Marketing Executive/Specialist/Lead/Manager
Hope it helps to give you an idea about the questions you should expect:
Generic and Theory Questions:
# | Questions |
1 | What are CPM, CPC and CTR, Impression, Reach, VTR, Views and how are they counted? |
2 | What does CTR signify? Why is it important? |
3 | What is Digital Marketing and why do people invest in digital marketing? |
4 | What is the major difference between Google Search and all other platforms |
5 | What is the bounce rate? What does it signify? |
6 | What do the options available in Search campaign targeting- “Search Network”, “Display Network do”? |
7 | What are viewable impressions? |
8 | What is email automation? Have you used it before? Explain the setup |
9 | What are native ads? Where can we setup a Native Ads campaign? |
10 | What is the checklist you ensure to have done before starting a campaign? |
11 | What is retargeting? How does it work? |
12 | What are UTM parameters? Why are they used? |
13 | What tools do you use for: Planning on Facebook Competitor analysis Competitor analysis Keyword analysis |
14 | What are HTML5 Banners? |
15 | What is Floc? |
16 | What is a Goal in Google Analytics? |
17 | What is Google Data Studio and what is it used for? |
18 | What is GTM used for? |
19 | What is Google Ads used for? |
20 | What are conversion pixels? What are they used for? |
21 | What tools have you used in your previous job? |
22 | Difference between Doubleclick Search and Google Ads |
23 | What is programmatic advertising? |
24 | What are Facebook Partner placement? Where do the Ads show if we opt in for this placement? |
25 | Can we run a Video Ad in a Facebook campaign and ensure it appears only in stories? If yes, How? |
26 | Can we run a Facebook campaign without access to the Facebook page? What type of access do we need on the page to run ads? |
27 | Can we run a campaign and show Ads on Instagram without having an Instagram page? |
28 | Can we run a YouTube campaign if the video is unlisted? |
29 | What is the difference between a Tag and a Trigger in GTM? |
30 | Have you ever faced “Ads Rejected” in Google Ads or Facebook Ads? Why does it happen? |
Scenario Based questions
# | Question |
1 | A client is saying that they saw their search Ad on Dubizzle or Facebook Video Ad on TikTok? Is it possible? What can be done to avoid this? |
2 | Website developer says the Google and Facebook pixel is implemented on the website? How can you check or verify? |
3 | There is a huge discrepancy between clicks recorded in the Ad Platforms and Google Analytics, what can be done? |
4 | Can we use same keyword in Broad match and exact match in the same Ad group of Search Ads? |
5 | How many Ad Sets do you create in a Facebook campaign? |
6 | What can be done to reduce bounce rate? |
7 | How to troubleshoot low CTR? |
8 | A client wants to run a YouTube campaign but not create a YouTube channel or post the video on their YouTube channel? Is it possible? |
9 | First party, second party and 3rd party cookies |
10 | How will you approach a digital marketing project/brief from scratch? What are the topline considerations? |
11 | What do you think is the future of digital marketing and what are the things going to be trending in the near future of digital marketing? |
12 | Client is getting a lot of traffic but no leads, what can be done? |
13 | How will you allocate budgets withing different channels? |
14 | If you get a real estate client campaign on GDN or Facebook, what kind of targeting will you use? |
15 | What channels do you use for B2B campaigns? |
16 | How will you allocate budgets between channels |
17 | How would you get idea about traffic of a new client? |
18 | How to check what Ads our competition is running? |
19 | Can we target visitors of our competitors? |
20 | How can you provide live reports to clients |
21 | How do you think the ios14 will impact? |
22 | Huge discrepancy between facebook clicks and GA clicks |
23 | Click Macro in Dv360 and other dsps |
24 | Career in pragramatic advertising vs google ads which is better. ( please reply this i will be waiting) |
25 | Difference between dfp,DFA |
26 | What shall be done if a client wants to run a campaign to increase followers on Instagram? |
27 | A client wants to increase followers on Facebook and Instagram? What can be done? |
If you want to know the answers and how to respond to these questions, feel free to check out my video series on YouTube where we discuss all these questions. There are separate videos for generic and programmatic questions
uDemy courses which might help you:
The below is a list of my uDemy courses which are Highest Rated and Best Sellers if you want to learn further and make a solid career within this space
Best of luck!
Ovais
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