In this blog, I am going to explain the Habits of top 5% digital marketers who generally earn more than $200K a year. These are the habits I have observed in my colleagues and peers in my career.
I fall in the same earning category and I will mention some of the habits, I think helped me to become a top earner
You can also watch my Video where I dicuss these in details, in case you are not a fan of reading:
- Continuous Learning:
Top digital marketers are always seeking out opportunities to learn and stay up-to-date with the latest industry trends and best practices. This can include attending industry conferences and webinars, reading industry blogs and publications, and completing courses and certifications. For example, the popular digital marketing conference, MozCon, brings together industry experts to discuss the latest trends and techniques in SEO, content marketing, and social media.
Data is a crucial component of digital marketing, and top marketers rely on data to make informed decisions. For example, digital marketers may use Google Analytics to track website traffic and user behavior, social media analytics to measure engagement and reach, and customer feedback to improve products and services.
Successful digital marketers are creative and innovative, always looking for new and exciting ways to engage with their target audience. For example, Dollar Shave Club’s viral video ad, “Our Blades Are F***ing Great,” was a creative and humorous way to differentiate their brand from traditional razor companies and quickly garnered millions of views.
Digital marketing is a constantly evolving field, and top marketers are adaptable and flexible. For example, during the COVID-19 pandemic, many businesses had to quickly pivot their marketing strategies to accommodate changes in consumer behavior and preferences, such as a greater emphasis on e-commerce and contactless delivery options.
Digital marketing requires collaboration with other team members, such as designers, developers, and content creators. Successful digital marketers are skilled at working with others and leveraging their expertise to create successful campaigns. For example, Airbnb’s “Live There” campaign was a collaborative effort between the marketing team and the design team, resulting in a visually stunning campaign that emphasized the unique experiences travelers could have with Airbnb.
- Strategic Thinking:
Top digital marketers think strategically, setting clear goals and developing plans to achieve them. For example, a digital marketing campaign for a new product launch may have the goal of generating a certain number of leads or sales within a specific timeframe, and the marketer will develop a strategy that includes tactics such as email marketing, social media advertising, and influencer partnerships.
Top digital marketers put their customers first, using data and insights to understand their target audience’s needs and preferences. For example, Netflix’s personalized recommendations are based on user behavior data, ensuring that each user has a unique and customized viewing experience.
- Time Management:
Effective time management is essential for digital marketers, who often work on multiple campaigns simultaneously. Top marketers prioritize tasks, set deadlines, and use tools such as calendars and project management software to stay organized. For example, Trello is a popular project management tool that helps digital marketers keep track of tasks and deadlines.
- Testing and Experimentation:
Successful digital marketers are always testing and experimenting with new tactics and strategies. For example, A/B testing can be used to compare two versions of a marketing campaign or landing page to determine which one performs better, allowing marketers to optimize for maximum results. Additionally, social media platforms such as Instagram and Facebook regularly update their algorithms, requiring digital marketers to test and adjust their strategies accordingly.