Why are Ads rejected on Facebook?How to Fix them?

In total, there are 31 policies of Facebook that lead to Ad rejection. On to of this, there are 14 categories that are are “Restricted” categories and will need approval from Facebook in order to advertise

While some of them are common issues which affect most of the advertisers and some of them are not very common and are related to issues which will not affect everyone like Politics, Social issues and Elections

List of all the 31 policies that lead to the Ad Rejection on Facebook or Instagram

  • Ads must not show or promote cigarettes, e-cigarettes and smoking related products
  • You can show anti-smoking campaigns
  • You can’t use words like “buy e-cigarettes”

2. Unsafe Products

  • Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements
  • Regarding Marujuana, even if you are selling it as a medicine, it will be rejected

3. Weapons, Ammunition and Explosives

In this category, you can promote some products and services and some sub-categories are restricted and the ads will be rejected

You can promote:

  • Safety Courses around firearms training
  • Toy weapons, hunting weapons (18+ Targeting only)
  • Gun Cases, sling bags (18+ Targeting only)
  • Paints, Coating and Wraps for Guns and Magzines (18+ Targeting only)

Can’t Promote:

  • Fire arms
  • Fire Alams accessories
  • Paint-Ball guns, Blades, Knives
  • Fireworks and explosives
  • Scopes, silencers and Scopes for Guns

4. Personal Attributes:

This category is a common reason for Ads being rejected on Facebook and Instagram. It mostly affects advertisers of Healthcare and a lot of other categories

The basic rule is that you can’t promote text referencing or alluding to personal attributes or characteristics of the targeted group, individual, race, religion, faith, Sexual orientation, etc.

You also can’t use the words “you/your/other” to reference a personal attribute

  • You can’t ask a direct personal question:

In the first example, the Ad will be rejected also because of the word “You”

  • You can’t assume that the person who is seeing the Ad belongs to a certain Ethnicity or Race


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  • Similarly, you can’t assume the person belongs to a certain Religion, Age, Sexual Orientation, Has medical conditions or Financial Status

5. Landing Pages:

Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page

Here is the list of the practices regarding landing pages that will lead to Ad Rejection:

  • Error pages or sites that are still under construction
  • PDF or jpeg Landing pages which do not have functionality like links to go back to the previous page
  • Landing pages that are different than what was promoted in the Ad
  • Landing pages which automatically try to download files on the user’s device
  • Using facebook.com as a landing page

6. Cheating and Deceitful practices:

Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices. Here is a list of products or services which will be rejected

  • Products or Services that enable Hacking or Cracking of softwares and systems
  • Products or services that enable monitoring of individuals unlawfully like Spy Cams, Phone trackers and hidden surveillance equipment
  • Products of services used to jam or interrupt communication deliberately like jammers
  • Automotive spare parts which are used to deceive buyers like odometer, radar detectors, license plate changers, etc.
  • Products or services which help to pass exams unethically or alter drug tests
  • Fake review services in exchange of money or products of value
  • Products or services which include fake documents like passports, license, or fake currency, etc.

7. Profanity

8. Ads showing non-existing functionality

Ads must not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.

9. Personal Health

Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products

10. Multi-Level Marketing

Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.

11. Spyware and Malware:

Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

12. Unacceptable Business practices:

Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

13. Financial Products

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

14. Sale of body parts and Medical Trials

Ads must not promote

  1. The sale of human body parts or fluids
  2. Collecting volunteers for Medical trials

15. Facebook and Instagram community Standards

Ads must not violate our Community Standards. Ads on Instagram must not violate the Instagram Community Guidelines.

16. Adult content

Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

17. 3rd Party Infridgement

Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please visit Facebook Intellectual Property Help Center.

18. Content which is Sensational

Ads must not contain shocking, sensational, or excessively violent content

19. Misinformation

Facebook prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Facebook. Find out more about Fact Checking on Facebook

20. Controversial Content

Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes

21. Pay Day loans and Quick loans

Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone’s expenses until their next payday. Short term loan refers to a loan of 90 days or less.

22. Penny Auctions

Ads may not promote penny auctions, bidding fee auctions, or other similar business models.

23. Misleading communication

Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users

24. Low Quality or Disruptive Content

Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content. For more information on what we consider low quality, visit Facebook Business Help Center.

25. Circumventing Systems

Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s content or destination page.

26. Vaccine Discouragement

Ads must not discourage people from vaccination or advocate against vaccines

27. Inflammatory Content

Ads must not contain claims that a person or group of people are a threat to the physical safety, health, or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability, or immigration status.Ads must not promote violent or dehumanizing speech, statements of inferiority, or contempt or disgust based on protected characteristics or immigration status as outlined in Facebook Community Standards.

28. Militarized Social Movements and Violence-Inducing Conspiracy Networks

Ads must not contain praise, support, or representation of individuals or groups with ties to violence

29. Adult Products or Services

Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure.

30. Circumventing Systems

Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad’s content or destination page.

I hope this was helpful

Peace and love


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